As GOGO continues to distinguish its 25 facilities in Finland's competitive fitness market, their recent decision to partner with BRP Systems as their management software provider marks a significant step towards enhancing operational efficiencies and customer satisfaction. We discussed GOGO's unique position in the market, their reasons for choosing BRP Systems, and how this partnership is set to elevate their service delivery.
GOGO stands out from other gym chains in Finland through innovation and customer focus.
GOGO has consistently led the Finnish fitness industry with pioneering initiatives thanks to its founders Taru Vähätalo and Päivi Aholaita-Mäenpää who opened the first GOGO Sports Center in 1990. Drawing inspiration from the United States during the peak of the aerobics craze, GOGO embraced innovative trends and practices to revolutionize the fitness landscape.
They even introduced the nation's first budget fitness clubs nearly 16 years ago when GOGO anticipated the entry of international chains and chose to innovate ahead of potential competitors. Their innovative spirit continues to shine through today with their ongoing embrace of cutting-edge fitness equipment and programs, including the bio circuit and immersive experiences like THE TRIP and Conqueror by Les Mills.
Their substantial investment in group training, a segment that many gyms have scaled back on or eliminated, sets GOGO further apart. This approach reflects GOGO’s deep commitment to providing exceptional, personalized service that prioritizes customer satisfaction.
BRP Systems was chosen by GOGO for their innovative, customer-first approach to fitness management.
GOGO's decision to partner with BRP Systems was driven by their commitment to enhancing membership loyalty through cutting-edge gamification and innovative technologies. Additionally, BRP's collaborative approach with partners, demonstrated through their governance programs, ensures a transparent and aligned long-term partnership for GOGO's continued success.
An essential feature of BRP Systems is its capability to seamlessly oversee multiple brands (GOGO, GOGO Express & Gym Anytime) within a single installation. This functionality will significantly reduce manual administrative tasks, allowing GOGO to allocate more focus towards enhancing member experiences. By adopting the BRP Cloud suite, GOGO will revolutionize their business operations, managing everything from memberships to financials and app with ease and efficiency.
Recognizing BRP’s proactive understanding of the fitness industry's evolving needs, GOGO was impressed by the software’s configurability and the autonomy it offers. The alignment in future visions and the capability to adapt to the market’s demands were decisive factors, cementing BRP's role as a long-term partner capable of supporting GOGO's strategic goals.
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BRP Systems is set to enhance operational efficiencies for GOGO's staff and enrich member experiences.
For GOGO’s staff, BRP Systems will streamline operations through intuitive software wizards that simplify tasks and standardize processes. This will significantly cut down training time and reduce variability in operational execution. Enhanced automation will allow staff to focus more on member interaction and less on administrative tasks.
GOGO's members will benefit from robust self-service options, making it easier for them to manage their memberships and engage with services. The system’s intelligent features, such as loyalty, aim to also improve customer retention by providing flexible solutions to members.
BRP Systems is well-equipped to support GOGO's ambitious expansion plans.
Looking forward, as GOGO expands, the scalability of BRP Systems’ solutions ensures that the growing needs of the gym chain will be met efficiently. The flexibility of BRP’s software guarantees that GOGO can continue to expand and innovate without being limited by their management technology.
