BRP Systems signed a share transfer agreement to acquire Twiik Coaching Technologies.
BRP Systems Group AB, a leading provider of innovative business solutions for the fitness industry, is excited to announce the signing of a share transfer agreement to acquire Twiik Coaching Technologies, a wholly-owned subsidiary of Twiik AB specialising in digital solutions for trainers and gyms.
This acquisition represents a significant advancement in BRP Systems Group's commitment to delivering comprehensive solutions to its members, consumers, and personal trainers. By integrating Twiik Coaching Technologies' advanced digital solutions into their offering, BRP Systems Group will not only strengthen its market position but also enhance its overall proposition. The combined expertise of both companies will create a powerful synergy, resulting in an unparalleled experience for both gym members and personal trainers alike.
New value for our existing and new customers
Thomas Säld, CEO of BRP Systems AB, emphasized the significance of the deal, saying, "This acquisition further strengthens and expands BRP's solution for members, consumers, and personal trainers. The product complements our current market-leading business system and mobility solution, which is utilised by over 2,400 training facilities and manages 3.5 million active members. With features such as online training, coaching via personal trainers, and integration with top fitness trackers, we are excited to create value for both existing and new customers, as well as their members, through these cutting-edge products."
Together, we will reach new heights
Anders Gran, CEO of Twiik, expressed his confidence in the acquisition, stating, "Our Gym and Trainers business has thrived, both in terms of our platform and the customer base we have built. I am incredibly proud of our achievements in the Swedish fitness market thus far. With BRP as the new owner, I am certain that Twiik's products for gyms and trainers will be elevated to new heights, generating clear synergies and taking our business and customer benefits to the next level."