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Boosting Member Retention Through Gamification and Effective Loyalty Tactics
Date: June 13th, 2024
In the competitive fitness industry, retaining members is crucial for business success. Gamification has emerged as a powerful tool to increase member loyalty and engagement. By incorporating game-like elements such as points, badges, leaderboards, and challenges, fitness centers can make workouts more enjoyable and motivating which can build stronger, lasting relationships with their members, fostering a culture of health and activity.
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Insert Coin and BRP Collaborate to Boost Gym Member Motivation and Increase Revenues
Date: May 20th, 2024
BRP Systems has teamed up with Insert Coin to modernize loyalty programs for gyms and fitness companies - thanks to knowledge gained from the mobile gaming industry - by integrating gaming mechanics into BRP's comprehensive business system. This collaboration is set to launch the industry's first fully integrated engagement and loyalty system.
Unlocking the Power of Data Visualisation
Date: February 7th, 2024
Data visualisation is a powerful tool that allows businesses to understand complex data by presenting it in a visual format. It helps to simplify information and make it more accessible to a wider audience. By using charts, graphs, and other visual elements, data visualisation enables users to quickly grasp the key insights and trends hidden within the data
77 must-know fitness industry statistics that can be a game-changer for your business
Date: February 14th, 2023
Are you curious about the latest trends in the fitness industry and how they can impact your business? Look no further! We've done the research for you and gathered the most relevant fitness industry statistics to help you stay ahead of the game. ...
4 steps: How to get started exploiting data in your business
Date: January 23rd, 2023
Data is inevitable for almost any type of business. And yes, including your health club. But it can seem like quite a mouthful to get started. Don’t worry – it doesn’t have to be complicated. It takes four steps, but once you have them in place, you are all set to go. ...
Best practices for a powerful gym website
Date: January 19th, 2022
A great website is alpha and omega when interacting with current and new members. It works as an integrated platform that should attract new members to your gym but also retain your current members.
Through busy times it's easy to neglect your website, but as it often serves as the first impression of your business, you need to keep it relevant and ensure great conversion rates ...
4 tactics to build a strong community in your gym
Date: January 10th, 2022
Did you ever have a hard time engaging members to join your community? Then this blog post is for you.
You can use both online and offline tactics to get started. Dig into this blog post to explore 4 simple ways to create attention around your community.
How to cope with the New Year’s resolution rush – and retain your members
Date: December 16th, 2021
On average, 12% of new members join during January – making January the busiest month for gyms and health clubs.
January is – and has always been – the peak of the season. To help you cope with the New Year’s resolution rush – and retain as many members as possible – we have gathered some tips for you.
7 statistics proving that member loyalty is worth the investment
Date: November 30th, 2021
For many businesses within fitness and health, member loyalty is a hot topic. However, does it really pay off to invest in member loyalty?
We have looked into some statistics proving that it’s worth investing in member loyalty. Check out the 7 statistics in this blog post.
5 ways business analytics tools can help optimise your business
Date: October 14th, 2021
Studies confirm that the health, wellness and fitness industry is one of the world’s largest and fastest-growing industries. People are becoming more health conscious – both on a personal level but also at a political level – and as a result, we see an expansion in the health and fitness industry. This also means competition is increasing, and you need to seek out new ways to boost your business. By using data to make intelligent and data-driven decisions, you will be able to position your business above the competition on your path to continued success!
How to keep up with the big fish in the pond – 4 tactics to beat the larger competitors
Date: October 4th, 2021
Are you a small, local facility with a lot of big competitors in your community? Then you might recognise the struggle it can be to get noticed in the market while all the larger chains are getting all the attention.
It takes some effort to get noticed in the market when you are a smaller fish in the pond – but it is definitely not an impossible task. Find inspiration in this blog post on how you – as a smaller facility – can stand out from the crowd when surrounded by larger chains.
Buying vs. leasing hardware - pros and cons and how to decide
Date: March 9th, 2021
Hardware is an essential part of giving your customers or members the best experience. Additionally, your staff will use hardware on a daily basis to do their tasks.
But should you buy or lease your hardware? Find out here where we share pros and cons and how you make the right decision that suits your business.
