We are looking for our Digital Marketing Specialist!

Are you passionate about driving demand and delivering measurable results in a dynamic B2B environment? Join BRP Systems Group, encompassing both BRP Systems and Wondr, as a Digital Marketing Specialist and play a key role in building and optimizing campaigns that turn potential leads into long-term customers.

Your Mission:

As a B2B Marketing Specialist, you'll execute strategic, multi-channel campaigns to generate qualified leads and fuel sales growth for two different products. This role is perfect for a data-driven marketer with a knack for innovation, collaboration, and delivering results.

What You'll Do:

Lead Generation & Nurturing

• Execute multi-channel campaigns (email, webinars, content syndication, and social media).
• Focus on long-term pipeline growth with strategic planning and execution.
• Nurture leads through optimized programs to convert MQLs into SQLs and demos.
• Nurture different segment audiences or target accounts with account-based marketing.

SEO & SEM Expertise

• Enhance content visibility using SEO best practices.
• Leverage SEM fundamentals to align paid campaigns with organic strategies.

Campaign Management

• Plan, launch, and manage integrated campaigns (digital advertising, webinars, events).
• Analyze campaign performance, track key metrics (ROI, conversion rates), and drive continuous improvement with A/B testing.

AI-Powered Marketing Activities

• Innovate marketing strategies with AI tools (recommendation engines, email automation).
• Automate tasks like lead scoring, customer journey mapping, and content scheduling.

Marketing Automation

• Utilize platforms like HubSpot for streamlined campaigns.
• Segment audiences and personalize outreach to maximize engagement.

Sales Collaboration

• Align closely with sales to meet lead quality and conversion objectives.
• Provide actionable insights and data to improve sales follow-ups and outcomes.

What You Bring:

Experience & Skills

• 3–5 years in B2B lead generation, B2B digital marketing or digital paid ads.
• Proven expertise in multi-channel demand generation campaigns.
• Strong knowledge of SEO and SEM principles.
• Hands-on experience with marketing automation platforms (HubSpot, or similar).
• Familiarity with AI tools like Salesforce Einstein, Google AI, or Adobe Sensei.
• Analytical mindset for tracking campaign success and generating insights.
• Exceptional multitasking abilities.
• Strong English communication skills (written and verbal).

Collaboration & Innovation

• A team player who thrives in cross-functional collaboration.
• Forward-thinking with a passion for integrating AI into marketing efforts.

Why Join Us?

At BRP Systems Group, we are dedicated to innovation and helping our clients grow through cutting-edge solutions. If you are ready to take ownership of a Digital Marketing Specialist role and have a direct impact on our business growth, we want to hear from you!

Ready to Make Your Mark?

Apply now and take the next step in your career with BRP Systems and Wondr. We’re excited to see how your expertise will help drive our success to new heights!